Advertising band



June 6, 1933. M. J. ADELsoN ADVERTISING BAND Filed Oct. 27, 1932 INVENTOR Jl'orin JJIoZe Zson/ ATTOR N EY Patented June 6, 1933 .i ivronronfahnianson, F LAncHiuoNT, NEW `vomi Anvnn'rsme Bann v11ppiieineninea catetere?, 1932.` sensi No. 639,921.

Thisin'vention relates to advertising labels, and has for an object to provide a label of this type in the form of a band adapted to be applied to an article of merchandise, and `5 with means for holding another articlev of merchandise.

The invention provides a band having a suitable space or panel for receiving descriptive matter, such as advertising matter indicative of the article of merchandise to which itis applied and the name of the manufacturer or seller thereof, and with means for holding another article of merchandise in concealed position so that a purchaser receives a second `useful article when purchasing the article of merchandise to which the band is attached'. y

, Still another object of the invention is the provision of a device of this character formed of a single piece of material to provide a rectangular body portion having side and end extensions or `flaps which are foldable rearwardly in superposed position with relation to the central portion, the end flaps when in folded relation forming a pocket with the body portion for holding an article of merchandise, the side flaps when in folded rela tion being adapted to be connected to form a band with the central portion by whichthe 301 same may be attached about an article of merchandise.

Still other objects reside in the novel fea-` tures of construction and arrangement of parts which will be more fully described and 351 claimed hereinafter.

The invention is illustrated in the panying drawing, in which 1 Figure 1 is a top plan view of the band applied to an article of merchandise, such as 40. a necktie;

Fig. 2 is a plan view of the underside of th-e band, showing the means for securing the ends of the band together;

Fig. 3 is a vertical sectional View on the line 3-3 of Fig. 2;

QLCCOIH- Vsions or flaps 14 and 15 and end extensions o1'41 Figa is a cross sectional view onlthe line` 1 -Ll of Fig. 2; 1 Fig.` 5 is a "plan view of the band in open arrangement with an article of merchandise, such as a strip of safety matches, `secured thereto. y 1 1 1 For the `purpose ofillustrating the invention, the band `101is shown in the drawing applied toa necktie 11, but i-t isto be understood that the saine may ,beyappliledito any suitablearticle of merchandise, such, for instance, as a pair ofi stockings,` without de-` parting `from the spirit of the invention,

. The bandl() has a strip of safety matches 12secured thereto, which is illustrative of 60 the article of merchandise which the purchaserjireceives with fthe band when purchasingthearticle to which the band` is applied. Instead of a strip of safety matches, however, said band may contain collar buttons or golf tees, or any other article of merchandise whichmay be conveniently attached to ,or enclosed within the band: 1 1

Preferably the band 16 is made of a single piece of flexible material, such as thin cardboard, or ,the like. 1 As shown in Fig. 5, the

said band comprises a rectangular body portion 13, wlnchis provided with side extenflaps 16 and 17. 1T 1 The end extensions or flaps 16 and 17 a're`- foldable rearwardly in superposed position withrelation to the body portion 13, on the horizontal fold lines 18 and 19, respectively,1 thereby forming `with the said body portion 1 S0 a portion or containerfor holding an article y of merchandise, such asthe strip of safety.

` matches 12, which may besecured to the said body portion` 13 by` any desired means, such as staples 20. The flap 17 is provided with 851' a slit'21, in `which the tapered end of thellap 16 is inserted `for holding the said` flaps in* foldedvrelation covering the safety matches 12; 1 1

1 The sideiextensions orflaps 1li and 1-5` are 901 likewise foldable rearwardly one upon the interlocking means for locking the same toother on the vertical fold lines 22 and 23, respectively, overlying the end flaps 16 and 17. These side flaps form the ends of the band Which are adapted to be interconnected to complete the endless formation of the band. For this purpose the extension or flap 14 is notched at 24, providing a shoulder 25 by which the end of the flap 14 may be inserted in the arcuate slot 26 of the flap 15 and the iiaps secured in folded relation as shown in Fig. 2.

The said horizontal and vertical fold lines on Which the said iiaps are foldable, ashereinbefore described, define the rectangular body portion 13, the front face ofWhich constitutes a panel for descriptive matter, such as-advertising matter indicative of the article of merchandise to Which the band is to be applied and the name of the manufacturer or seller thereof, as shown in Fig. 1. The vertical fold lines 22 and 23 are preferably perforated or weakened lines which will tear readily when the purchaser desires toY remove the band from the article of merchandise to Which it is applied, and when so removed the band provides a second useful article enclosed in the band as a container When purchasing thearticle to lwhich the band is applied.

It is to be understood that When the band is applied to an article of merchandise, such as the neektie 11, the said end extensions are in folded or in closed relation, thus forming with the body portion a closed container in which an article of merchandise may be arranged Without the necessity of securing it in position therein and which cannot bev removed therefrom Without emoving the band from the necktie.

lVhat I claim is:

1. An advertising device for an article of merchandise, comprising a body portion, a pair of flaps connected to said body portion, said flaps being foldable to overlie the said body portion, and a second pair of flaps securedv to said vbody portion, said second pair of flaps being foldable to overlie the first pair of flaps and being provided with interlocking means for lock'ng said flaps together which interlocking means requires distorting of one of the said fiaps to permit separation thereof When in locked engagement, thereby forming a band with the body portion by which the same may be attached about an article of merchandise, and said pairs of flaps forming With the body portion a container adapted to hold another article of merchandise.

2. An advertising band for an article of merchandise, vformed of a single piece of material, comprising a panel portion, a pair of folded extensions, and a second pair of folded extensions, said extensions When in folded relation overlying the panel portion, said second pair of extensions being provided With gether to complete the formation of the band With the said panel portion for attaching the band about an article of merchandise, and said pairs of extensions forming With the said panel portion a closed compartment adapted to completely house another article of merchandise, the said second pair of extensions being folded on weakened lines which may be readily torn to remove the band from the lirst-mentioned article of merchandise.

3.1i merchandising label provided With means for attaching it to an article of merchandise and also having means independent of the attachingv means for receiving another article. of merchandise Wholly contained Within said label, said first-mentioned means including a pair of flaps provided With Weakened lines Which may be readily torn to remove they label lfrom the first-mentioned article Vof merchandise.

MORTON J. ADELS'ON. 

